Hello there! I'm Ernesto Verdugo, and I'd like to extend a warm welcome to the "Credibility and Trust Acceleration Method."
On this page, we'll break down the nine essential steps to catapult you from the shadows of anonymity to the spotlight of expert positioning in record time.
But first, a quick heads-up!
In today's AI-driven economy, where everyone's whipping up impressive content at the drop of a hat, two things reign supreme:
Credibility and Trust.
When potential clients or partners or event planners consider you, their decisions are often instantaneous. They'll gauge whether to collaborate with you or whether your fees are justified, based on just a quick Google search.
Here's what they're looking for:
1) A prominent Google Panel, asserting your authority.2) A strong digital footprint on Google Image Search.3) Solid recommendations on your LinkedIn profile.4) A professional B2B website that not only showcases your portfolio but puts you leagues ahead of your competition.
Let's ensure you tick all these boxes!
Consider this: True stars don't need to pitch themselves - they're immediately pulled into the conversation, with potential partners or employers just hoping they can match their price.
On the flip side, a "wannabe" is judged by their online presence, constantly caught in the cycle of proving their worth. Even if you're the perfect fit for a gig, their offers often come in at a fraction of what you're worth.
Listen up! In today's world, without even realizing it, we're all constantly "auditioning." Every time someone Googles you, be it for a speaking gig, a job, a business partnership, or even a date, that's your audition.
If your online presence doesn't dazzle them instantly, they might not even tell you — they'll just quietly move on to the next option.
So, even if you're the best fit for what they're seeking, if your "digital audition" doesn't nail it, you won't even know you've been passed over.
And on the off chance you do get an offer?
It'll likely be way lower than what you deserve.
Don't let that be your story.
Make sure when they search, they see the best of you!
Most aspiring Key Persons of Influence stumble because they're in the dark. They hire 'web developers' who are equally lost, 'social media experts' who miss the mark, or, worst of all, shell out a fortune to smooth-talking 'gurus' peddling 'courses' full of empty promises!
Promises, promises – but results? Rarely
The aim of this stage is to establish undeniable evidence of your expertise.
Whether you've got a slew of accolades or none at all, it's not about what you've achieved.
You might've been an army colonel, a top expert in your field, or a captivating speaker on stage.
Unfortunately, many talented individuals have their accolades tucked away in garage boxes, buried in digital hard drives, or sometimes, they might not have any evidence at all.
In this stage, we're here to remedy that.
By the way, we affectionately refer to our clients as 'Magicians' because we empower them with the secrets of optics and authentic marketing wizardry to make them appear larger than life, much like Disney does in their theme parks.
Please take a moment to watch the short video on the right, where you'll learn about a technique called FORCED PERSPECTIVE.
This technique is incredibly powerful and can also be applied to branding, allowing you to project a much greater sense of importance and stature than your current status might suggest, all by strategically using evidence to build your brand.
Get ready to become a magician and create the illusion that you're a star, even if you're just starting out.
This will help people perceive you in a more impactful light!
Take this as an example: Ever since the advent of television, people have developed a deep connection with their favorite characters across various shows.
Whether it was "Leave It to Beaver" or "Friends," viewers felt like they truly knew these characters.
This phenomenon is known as the "parasocial relationship."
This concept is crucial, and it aligns perfectly with what we refer to as "Intent-Based Branding."
The more your audience sees you, the more familiar they become with your presence, and as a result, the easier it becomes for them to trust you.
It's not that you lack credentials; it's that you're missing tangible evidence to back them up.
Maybe you never had a pro capturing your prime moments, and the only snaps you have are from Uncle Bill or Aunt Tilly.
Sorry to break it to you, but that won't cut it.
This is where we come in: we'll help you shine like Hollywood A-listers, making Brad Pitt and Angelina Jolie step aside. And yes, we'll tackle that nagging "imposter syndrome" voice too.
Because you, my friend, belong in a Tiffany box, not some generic jewelry box from the dollar store.
We host at least two of these blockbuster events every year, and YES, it's all included in the package.
Picture yourself across various iconic locations, with top-tier photographers and filmmakers capturing every angle to make you look the part.
This event mirrors your very own 'American Idol' journey. Beginning as an undiscovered gem, we'll mentor and guide you, refining your personal brand to perfection.
Have a look at this short video, to get a sense of what happens during these events.
Our team will guide you through a complete makeover, curating the most invaluable marketing assets you'll ever possess. From the US to Dubai, Spain to India, Amsterdam to Thailand, and unique locations like Bahrain and the Sultanate of Oman, you have the chance to join us anywhere.
It's all about adding that global star quality that'll leave others utterly awestruck.
True leaders are recognized through their visible presence in leadership moments, especially when they grace the stage with remarkable photos. However, capturing these moments can be challenging, and many miss out on showcasing their achievements simply because they lack the right photographs.
That's where we come in. We curate extraordinary events on impressive stages, ensuring you have the perfect optics to convey your leadership message effectively.
Effective brand positioning plays a pivotal role when you aim to increase your fees or establish yourself as the go-to expert. But here's the thing: positioning isn't about shouting your greatness from the rooftops; that's just a desperate cry for attention.
Key people of influence, on the other hand, rely on a wealth of COMPELLING EVIDENCE to position themselves effectively. They master the art of optics to appear exceptional.
Portfolios Define Key Influencers, Websites Define the Average!
It's remarkably easy to spot the difference between an amateur and a pro.
Amateurs flaunt their 'greatness,' flooding their websites with newsletters, blogs, product pitches, and books, resembling a chaotic digital flea market.
Key People of Influence, on the other hand, curate impeccable portfolios that showcase their undeniable expertise, supported by rock-solid evidence.
As we embark on this project, you'll craft a powerhouse portfolio that will set an industry standard.
The most remarkable part? Instead of chasing clients, they'll flock to you because they'll trust you instantly."
To the untrained eye, these websites may seem indistinguishable.
However, for event planners and decision-makers, a website can swiftly reveal who's worth hiring and who's not. If you prioritize your needs over those of decision-makers, you're inadvertently sabotaging your chances.
No one cares about your business model, coaching program, newsletter, or blog. A decision-maker won't sign up for your free gift. If that's what your website offers, you're unwittingly missing out on opportunities.
During this stage, we'll collaborate with you to create a dynamic powerhouse portfolio that speaks directly to decision-makers. Whether it's securing speaking engagements or securing investments, messaging is paramount. In our experience, 93% of professionals miss the mark.
Consider yourself fortunate because everything is about to change on this stage.
Becoming a Google Entity, with your own Knowledge Panel, is the ultimate branding goal.
Achieving this isn't simple, but when you uncover the 'where to post,' 'how to post,' and 'where not to post,' your chances of Google validation skyrocket by 10X.
Event planners and decision-makers in every industry seek validated speakers, consultants, partners, and service providers.
During this stage, we'll work on making you a Google Entity. While we can't guarantee it, following our guidelines triples your chances of this remarkable achievement.
This video explores the inner workings of the Knowledge Graph, clarifying its functionality and underscoring the importance of aligning online information with your digital presence. This alignment significantly improves your chances of becoming a recognized Google Entity.
This pivotal step is where we reveal how we've truly revolutionized the lives of countless professionals.
Imagine this: for effective branding, investing time in Facebook might not be your best bet. (Because it hardly indexes) Instead, we focus on four specific platforms that hold the key—ones that actually index your content.
Why aim for indexing in Google?
Simple, it's all about feeding the Knowledge Graph and making Google intimately aware of your identity and the value you bring.
In this phase, we'll collaboratively unveil coveted strategies that grant you lasting omnipresence.
Brace yourself, as this part of the blueprint is a game-changer that leaves everyone wide-eyed!
This step is packed with techniques and strategies that work like magic to capture attention, especially in a world where attention is the most valuable currency.
Journalists are perpetually in search of captivating stories.
By crafting the right hook and mastering the art of delivering your message in concise soundbites, you unlock the doors to potential news coverage.
It's crucial to bear in mind that the news isn't interested in your product or services; it's all about being genuinely newsworthy.
Now that you've grasped the essentials of positioning yourself as the sought-after expert, it's time to supercharge your business.
This final stage consists of three key components: 'Gain Your AI Advantage,' 'Effortless Authorship,' and 'Designing Your Product Ecosystem.'
Brace yourself for the most thrilling phase of this blueprint.
We assure you that what you'll craft here will place you light-years ahead of the competition!
What's more, I'll guide you through the entire book publishing journey: from designing the cover to effective marketing and, most importantly, turning your book into a profitable venture instead of hearing crickets on your Amazon page. It's an unparalleled experience!
Maybe you've already published a book, and you're thinking, 'I've been there, done that.'
But here's the catch: we're not talking about chasing the fake badge of becoming an 'Amazon bestselling author' – that's just smoke and mirrors.
Why is it all smoke and mirrors?
Well, let me share a little secret: I've been a bestselling author 21 times in a single day! Can you believe that?
It might sound impressive, but here's the catch – it's incredibly easy to achieve this so-called 'bestseller' status with Amazon's Book Ranking System.
Many folks out there claim the title of 'Amazon Bestselling Author' even if it lasts for just an hour!
To put it bluntly, it's all a load of nonsense.
What if you could create a life-changing book in under 30 days, utilizing the enchanting support of Oberon? Your knowledge and wisdom expressed as if you were a Pulitzer Prize-winning author, unlocking doors you never knew existed.
Dawna Campbell, one of our Magicians, has gained significant recognition thanks to her debut self-help novel. This remarkable book spans over 350 pages, containing a whopping 53,000 words – all crafted by her, with Oberon's valuable assistance. When you hold a substantial 350-page book with over 53,000 words in your hands, it undeniably establishes you as a prominent expert.
Wouldn't you agree?
In today's world, it's true that fewer people are diving into educational stuff, opting for entertainment instead.
But here's the thing: Self-Help novels are on fire! They're easy to get into and super convincing. Who doesn't love a good story, right?
Check out the stats on the right – more than 40% of the top Self-Help books are novels. Think 'Rich Dad Poor Dad,' 'The Alchemist,' 'Who Moved My Cheese,' 'The Celestine Prophecy'... they've got their own fan base.
Now, picture this: You, as a self-help novelist. In just over a month, you could whip up a chunky 300+ page book that positions you as a real leader in the field. Plus, with Oberon's help, your book will not just empower but also entertain, making it a fun and easy read for everyone!
We're approaching the conclusion of our journey, but in truth, this marks the beginning of our monetization phase. What lies ahead is the most sophisticated business plan you've ever encountered.
While every marketing 'guru' out there preaches 'FUNNELS,' the takeaway from this step is entirely different: it's about mastering the art of monetizing a comprehensive range of products.
This isn't your typical approach, where you start with a $27 offer, then $97, and finally $197.
No, this is a whole new ballgame. Imagine crafting, alongside me, a product ecosystem that enables you to sell without the traditional sales pitch, spanning from low-ticket to high-ticket offers.
While in Paris, various businesses thrive – like hotels, cafes, restaurants, souvenir shops, and more – all because of the Eiffel Tower.
In this case, the Eiffel Tower is like a BRAND, and all the surrounding businesses form the product ecosystem.
Many online 'experts' often stress the need to sell products through a one-way funnel, hoping customers will buy at various price points. But here's the snag: funnels have only one way in and one destination.
Now, picture this instead: envision having multiple doors into your universe!
You become their helpful guide instead of a dreaded sales person, much like when you visit McDonald's and they ask, 'Would you like a Big Mac or a Quarter Pounder? Fries or Onion Rings?
Can you see how amazing this is? I've used AI to understand your exact needs, so I'm speaking your language.
Now, here's the beauty of it: This works for anyone, no matter what you do or who you are.
We're not just selling stuff; we're offering solutions to problems. Your personal brand? It'll shine like a guiding light, creating a deep connection. People will know you, trust you, and you'll understand their issues. All you have to do is provide solutions.
Those outdated tactics of starting cheap and going expensive? Forget 'em! You're about to become a real magician, and this isn't just another boring 'course.' It's a journey that'll change your life forever!
Here it is, your personalized blueprint for the year ahead. If this doesn't get you excited and pumped up, we don't know what will!
We've put our hearts and souls into creating the Credibility and Trust Acceleration Method.
Our goal is to shield you from all the nonsense and empty promises out there. We're not just here to teach; we're your partners on this journey.
In no time, you'll become one of our 'magicians' and hopefully success stories, witnessing incredible changes in your business and professional life. All you need to do is participate, get involved, and work with us. Together, we'll help you achieve Key Person of Influence status.