Selecting colors for your Insta-Brand isn't something you should do blindfolded while throwing darts at a color wheel.
Think of choosing colors for your Insta-Brand like an interior designer deciding on a palette for a room makeover.
Each color choice sets a mood, creates a vibe, and draws people in, much like how the right shade on a wall can make a space feel warm and inviting or sleek and modern.
Let's dive into a little thing called color theory, where every hue is packed with emotional baggage. Red might yell "Here I am, world! Watch out!", while blue is over in the corner whispering, "Relax, everything's cool." So, what's your brand's battle cry?
Think of these colors as your Instagram uniform. Just as you wouldn’t wear a neon suit to a stealth mission, you shouldn't pick your Instagram palette without thinking about the mood you want to set. Are you the fiery red type, all passion and energy? Or more of a zen green, soothing and grounded?
Remember, consistency is key. Don’t just toss random colors into your posts like you’re making a salad with whatever's left in the fridge. Unless you're going for that 'I dressed in the dark' vibe, mismatched colors on your feed can make you look like you’re juggling paint cans rather than running a slick operation.
So, suit up your Insta-Brand with a color palette that reflects your brand’s soul. Keep it coordinated, and leave the circus clown look for actual clowns. Your brand (and your followers) will appreciate the professional, cohesive look and you will get more traction.
What Is Color Psychology?
Color psychology is research about how color affects human behavior and emotions. Different colors, hues, and tones bring up distinct associations that impact human mood and decision making. Color psychology can vary depending on personal preferences and culture.
In marketing, color can impact how buyers perceive different brands and products, so it’s crucial to pick the tones that align with your business’s goals and target audience.
How Entrepreneurs Use Color Psychology
Color often determines a consumer’s first impression of a brand or product. Consumers attach feelings they have about certain colors (e.g., black as luxurious) to the product. In turn, those color associations influence their perception of your brand.
Color psychology plays a major role in how consumers make decisions and evaluate brands:
-Up to 90% of an initial impression comes from color - Color can increase brand awareness and recognition by 80% -93% of consumers make purchasing decisions based on visuals alone
Kick off your color strategy by pinpointing 5 or 6 key traits that really speak to what your brand is all about. For instance, Ernesto went with Black, Red, and Yellow because these colors mirror the vibrant and dynamic qualities he loves in his brand.
Now, let's dive into matching the personalities of your prospective audience with your brand colors.
Take Ernesto's choice, for example: he went with Black, Yellow, and Red. Each color was picked for a specific trait that resonates with his brand. For Yellow, he chose 'Strategic'—a perfect match for his brand’s forward-thinking ethos. For Black, it was 'Decisive,' enhancing the serious, authoritative aspect of his image. And for Red, he picked 'Bold,' to inject energy and passion into his profile.
With these choices, we’ve crafted the ideal color palette for our Instagram brand. It’s time to bring this vision to life.
As soon as you picked the right colors for your brand palette you can head over to Canva and start designing with these colors to ensure your grid is not only color-coordinated but exudes professionalism and cohesion.