Discover the Ideal Color Mood Chart for Effective Branding!

Selecting colors for your Insta-Brand isn't something you should do blindfolded while throwing darts at a color wheel. 
Think of choosing colors for your Insta-Brand like an interior designer deciding on a palette for a room makeover. 
Each color choice sets a mood, creates a vibe, and draws people in, much like how the right shade on a wall can make a space feel warm and inviting or sleek and modern.
Let's dive into a little thing called color theory, where every hue is packed with emotional baggage. Red might yell "Here I am, world! Watch out!", while blue is over in the corner whispering, "Relax, everything's cool." So, what's your brand's battle cry?
Think of these colors as your Instagram uniform. Just as you wouldn’t wear a neon suit to a stealth mission, you shouldn't pick your Instagram palette without thinking about the mood you want to set. Are you the fiery red type, all passion and energy? Or more of a zen green, soothing and grounded?
Remember, consistency is key. Don’t just toss random colors into your posts like you’re making a salad with whatever's left in the fridge. Unless you're going for that 'I dressed in the dark' vibe, mismatched colors on your feed can make you look like you’re juggling paint cans rather than running a slick operation.
So, suit up your Insta-Brand with a color palette that reflects your brand’s soul. Keep it coordinated, and leave the circus clown look for actual clowns. Your brand (and your followers) will appreciate the professional, cohesive look and you will get more traction.

Let start with the emotions you want your brand to evoke:

What Is Color Psychology?
Color psychology is research about how color affects human behavior and emotions. Different colors, hues, and tones bring up distinct associations that impact human mood and decision making. Color psychology can vary depending on personal preferences and culture.
In marketing, color can impact how buyers perceive different brands and products, so it’s crucial to pick the tones that align with your business’s goals and target audience.
How Entrepreneurs Use Color Psychology
Color often determines a consumer’s first impression of a brand or product. Consumers attach feelings they have about certain colors (e.g., black as luxurious) to the product. In turn, those color associations influence their perception of your brand.
Color psychology plays a major role in how consumers make decisions and evaluate brands:
 -Up to 90% of an initial impression comes from color - Color can increase brand awareness and recognition by 80%  -93% of consumers make purchasing decisions based on visuals alone


Kick off your color strategy by pinpointing 5 or 6 key traits that really speak to what your brand is all about. For instance, Ernesto went with Black, Red, and Yellow because these colors mirror the vibrant and dynamic qualities he loves in his brand.

Now, let's dive into matching the personalities of your prospective audience with your brand colors. 
Take Ernesto's choice, for example: he went with Black, Yellow, and Red. Each color was picked for a specific trait that resonates with his brand. For Yellow, he chose 'Strategic'—a perfect match for his brand’s forward-thinking ethos. For Black, it was 'Decisive,' enhancing the serious, authoritative aspect of his image. And for Red, he picked 'Bold,' to inject energy and passion into his profile.
With these choices, we’ve crafted the ideal color palette for our Instagram brand. It’s time to bring this vision to life. 
As soon as you picked the right colors for your brand palette you can head over to Canva and start designing with these colors to ensure your grid is not only color-coordinated but exudes professionalism and cohesion.

 Let’s Align Your Colors: Choose Hues That Resonate with Your Audience and Perfectly Reflect Your Brand’s Message and Mood


Blue is the world’s favorite color, with 57% of men and 35% of women ranking it as their top choice. And brands feel the same way: This calming tone is the most popular logo color, with 33% of top brands featuring it in their logo.
Blue brings up feelings of security, strength, wisdom, and trust. Social media companies — like Facebook and Twitter — frequently choose blue to make them appear dependable, a crucial trait for businesses that store a ton of user data.
On the other hand, blue also has negative connotations. There are few blue foods in nature, so the color suppresses our appetites. It can also convey feelings of coldness and unfriendliness.
The Blue Cross Blue Shield Association uses blue in both its name and branding. As a health insurance company, they have to balance collecting personal data alongside providing quality service. Its color scheme signals to its customers that they can trust and rely upon the company when making important decisions.


The color purple symbolizes royalty and superiority. In the Roman Empire, high-ranking officials wore Tyrian purple, which cost more than gold at the time. Queen Elizabeth I even banned anyone outside the royal family from wearing purple.

Due to these ancient associations, purple generates a wise, wealthy, and sophisticated aura. Brands can use the color to signal a superior service, product, or experience. But purple can also represent decadence, moodiness, and excess — so take care to strike a balance when using this color.

Since purple has a more feminine association, Hallmark uses the tone as a nod to its predominantly female audience. The TV channel also leverages the color to convey its unique offering of movies — only a few brands use purple, so the color can make a company stand out.


This bright color conveys confidence, creativity, and courage. And because of its fun nature, it works well with noncorporate brands. Orange also produces a warm feeling since it’s associated with the sun.

Yet the color also has some not-so-sunny connotations. It can generate feelings of frustration, deprivation, and sluggishness. It may come across as immature or ignorant. In fact, 29% of people rank orange as their least favorite color. It’s the difference between Hermès and Cheetos.

Nickelodeon’s iconic splat is one of the most well-known orange logos. Since orange drums up feelings of creativity and even immaturity, it matches their whacky programming and quirky branding. Only a company with an orange aesthetic could house shows like SpongeBob Squarepants and The Wild Thornberrys.


This powerful color is associated with excitement, energy, power, fearlessness, and passion. In sales, call-to-action buttons use red to empower shoppers to convert because it exudes a sense of urgency. Red can also have a physical impact — the color makes people hungry.

However, red can foster negative feelings just as powerfully. It represents anger, warnings, danger, defiance, aggression, and pain. Red police lights warn drivers to pull over, while stop signs force drivers to halt. Disney’s Inside Out even represents anger as a fiery red creature. In branding, red works when used in the right context.

For example, Coca-Cola has chosen the color as its signature for decades. Red encourages buyers to consume its beverage products, and it aligns with the company’s exciting branding: Its current motto is “Real Magic.”


Without exaggeration, green represents life. Reminiscent of grass, trees, and bushes, green brings upon feelings of relaxation, health, prosperity, hope, and freshness. But because of its primitive nature, the color can also represent boredom, stagnation, and blandness.

Whole Foods uses green because of its reputation for fresh, high-quality products. The brand positions itself as “America’s healthiest grocery store,” so using a color associated with health and growth aligns with their mission statement.


Similar to orange, yellow represents youthfulness and happiness. It’s the color of smiley faces, sunflowers, and rubber ducks. Brands use yellow to tap into optimism, creativity, extroversion, and warmth.

However, yellow branding could also foster feelings of fear, irrationality, and anxiety. Police tape, traffic lights, and street signs all feature yellow. In other words, remember this cautionary tale before diving into the color.

McDonald’s golden arches make great use of yellow’s positivity. Its yellow branding, tied together with appetite-inducing red, generates a youthful and happy association for the fast-food chain. Happy Meals donned with a yellow smiley face further affirm its kid-friendly reputation.


On websites, emails, and logos, you’ll find black everywhere. Black as a staple color can make a brand appear sophisticated, powerful, and elegant. Many luxury companies (say, Chanel) use black to make their logos look sleek and refined. It also makes sense then that around 3 in 10 high-tech companies use black in their logos.

But black also represents oppression and coldness. People could even perceive black as emblematic of evil: Think Ursula the Sea Witch or Scar from The Lion King.

And while black works wonders in the fashion industry, that effect doesn’t always translate. For example, black is rarely seen in the health industry because it resembles death and mourning.

Nike utilizes black-and-white advertising and its signature swoosh logo to reinforce its power-focused branding. The company bases its messaging around empowering athletes and helping customers grow into stronger performers — a perfect use of the elegant black.


If your business is aiming for a clean, simplistic vibe, white may be an ideal choice. Alongside black, white evokes a modern feel and can help achieve a pure, innocent, and pristine look.

On the other hand, white can feel sterile — like a hospital. Without colors, it might make your brand seem plain, boring, and empty. But, like most colors, it depends on the context. Some of the most innovative brands in the world, including Apple and Tesla, have white logos.

Black works for Nike in the same way white works for Adidas. Unlike Nike, Adidas targets a less athletic sect of customers. They regularly partner with nonathletes, including musicians, artists, and more. So, white enables them to tap into a simplistic, universal appeal.


The most popular color to represent femininity, pink can work for any brand looking for a more youthful, imaginative, and quirky feel. T-Mobile, for example, leans into its magenta coloring to help it stand out among competitors.

Yet pink also generates childish or rebellious vibes. Its initial exposure has shown to wane as shoppers get used to the color — if you’ve ever been to a Victoria’s Secret, those rosy walls can feel nauseating after a while.

For companies like Barbie, pink can be the perfect combination of femininity and youthfulness. The play doll giant’s pink logo helps it market its products to a young audience.